What is a Title Brand?

Title brands tell potential customers whether a used vehicle has sustained damage or might be potentially unsafe to drive. Note that if a vehicle's title has been "branded," it is an official designation made by a state agency and should appear on the vehicle's title paperwork. Neither individuals nor private companies can brand titles.

While title brands vary by state, some of the most common ones include:

  • Salvage
  • Junk
  • Totaled
  • Lemon
  • Flood
  • Reconstructed

Not only do different states have their own specific set of title brands, but what might be considered a salvage title in one state may have a slightly different definition in another state.
If you have questions about what title brands are used in your state, we recommend contacting your state's department of motor vehicles.

An AutoCheck vehicle history report is a valuable tool when trying to figure out whether a vehicle you want to purchase has a branded title. Within the report, you will be notified of any records that AutoCheck has in its database on whether or not a branded title has been issued on a specific vehicle.

Please be informed that this site uses cookies to enable you to use our service, provide optimised content and adjust the Website to your needs. You can manage cookies by changing the settings of your browser. By continuing to use our Website without changing the settings of your browser, you agree for our use of cookies. You can find out more in the privacy policy of our Website.