Do you want to sell a car for the highest possible price? It’s normal. Everyone dreams about it. But how can you do it? How much do you need to invest in it? Today we’ll show you 5 ways to increase the value of a car in the eyes of a potential buyer, including one effective method hardly anyone knows.
The process of buying a car is in itself an extremely fascinating phenomenon. This is because it involves many senses. Take the following tips into account to increase your chances of getting a good price for your vehicle:
People buy cars with their eyes
Let’s be honest. We are creatures that gather most of their knowledge about the world via the sense of sight. Therefore, the visual side of the vehicle you’re selling is extremely important. Nothing weakens the first impression as much as dust and dirt covering both the body and the interior of the car, not to mention the embarrassing stains on the upholstery.
The visual side is crucial because you only get one chance to make the first impression. Of course, it’s not that a neglected car is doomed to fail. But if you can increase your chances by something as simple as a trip to a car wash, it would be a sin not to take advantage of it.
The only zone of the car where pedantic cleanness can be seen as an attempt to hide significant defects of the vehicle is the space under the hood.
People buy cars with their noses
The second sense that takes part in the car assessment process is the smell. An intense smell of an air freshener or something similar may make a potential buyer think the following:
- you have no sense of smell and you don’t feel that you are going overboard with scents
- you want to hide something from them
Hiding your tobacco addiction behind the breath-taking resinous scent of a Christmas tree is one thing; masking the fact that the car is damaged by flood is much worse.
Therefore, that perfect smell of the interior of the car that you’re aiming at is one that isn’t too strong but works somewhere in the background, effectively assuring that the first impression is a good one.
People buy cars with their hearts
Buying a car is often an emotional decision. What affects our perception of a car? It is the small things! Imagine going on a date in muddy shoes. The rest of your outfit is all well but those shoes… It’s a nightmare!
It turns out that, for example, car wheels can cause a similar reaction. Rusty, damaged rims and tires which look like they’ve travelled a million kilometres without changing really can scare off a potential buyer.
People buy cars with their reason
When buying a car, emotions often have to hinder rational decision-making. Such is the nature of those things. This is why “People buy cars with their reason” is only the 4th position on our list. What does this mean for you?
It may mean that a buyer inspecting a car immediately calculates how its various faults will affect the amount of money they’ll have to add to the negotiated price. Interestingly, for a potential customer every minor fault will be something much more serious than it really is.
In their eyes, a small scratch is seen as a lot of work for a painter, and a cracked rubber on the wiper blade is a problem which’ll cost them an arm and a leg. The truth is that for the buyer, every little thing will be an opportunity to knock down the price.
Such inconspicuous details are like puzzle pieces a customer uses to create their own picture of the vehicle history. That’s why you should fix those faults in advance. And, of course, show them the real history of your car.
People buy cars when they encounter an argument that is hard to argue with
But first, a little digression. There are drivers who painstakingly collect all the invoices, documents and other things that can be used to show the entire history of their car. Thanks to these “artefacts”, the future buyer has a chance to thoroughly trace the past of the car. This makes them feel more confident: after all, they see they know a lot about their future vehicle. However, such drivers are a minority.
Fortunately, there’s a way to positively surprise the buyer and make them an offer they can’t refuse.
- documented mileage,
- accident-free past,
- documented vehicle origin,
- maintenance history,
- certainty that the car isn’t stolen
These are the most important things which can help you convince the customer that your car is worth buying. All you need to do is check the history of your car before. How do you do this?