“The outbreak of the COVID-19 pandemic reduced the interest of drivers in ad websites (60% during the epidemic vs 90% normally) of the car market.
Only 25% believe that the epidemic has changed their habits related to watching cars on the Internet and vehicle purchasing process”. These research results come from the publication “Second hand car purchase roulette is over”.
As confirmed by the research carried out by SW Research on a representative group of Poles, the epidemic didn’t affect the frequency of using one’s own car in case of more than half of Polish drivers. Almost 25% use their car less frequently, mainly because they have intentionally limited their mobility at both longer and shorter distances.
30% of people who stopped using their cars did so because they currently don’t have to commute to work (they work from home), 20% did so because their scope of work was reduced or they have lost their jobs.
Only 18% of Polish drivers use the car more often. In this case, the most important reason is avoiding public transport, both urban and long distance, in order to reduce the chance of virus infection. However, when it comes to the used car market, the key changes are the ones caused by the pandemic in the purchasing process. In this case, more than
70% of drivers has changed their purchasing habits.
More than 1/3 of people stated that the epidemic limited the number of meetings to actually see the car live, which is not surprising given the restrictions. It’s worth noting that at the same time as many as 41% of drivers pay more attention to the amount of information presented in the ad, and 31% verify the vehicle history based on the VIN number more often than before the pandemic. This is another reason why the VIN number should be included in the ad right away, increasing the transparency of the market.
You can read more in the autoDNA publication: “Second hand car purchase roulette is over”.