A company car for a woman should be the same as the one for a man, period. This strong opinion is pretty popular. People who voice such opinions usually don’t want to be accused of some sort of discrimination. Equality, however, is not about unification of everything, regardless of gender. So let’s look at the issue of choosing a company car for women through the lens of their needs. Professional statistic research can help us here.
Do the preferences of men and women regarding cars differ significantly?
The AAA Auto group, a large Central European dealer of used cars, conducted an interesting research on the purchase preferences of women and men on the second-hand cars market in Poland in 2016. In this period, the most often bought used cars were Opel, Ford and Skoda, regardless of the gender of the buyer. When it comes to specific models, ladies preferred these cars:
1. Ford Focus,
2. Opel Astra,
3. Skoda Fabia,
4. Toyota Yaris,
5. VW Passat,
6. Ford Fiesta,
7. Renault Megane,
8. VW Golf,
9. Skoda Octavia,
10. Opel Corsa.
On the other hand, men preffered such cars as:
1. Opel Astra,
2. Ford Focus,
3. Skoda Octavia,
4. Ford Mondeo,
5. VW Passat,
6. VW Golf,
7. Mazda 3,
8. Audi A4,
9. Renault Megane,
10. Skoda Fabia.
So the top choices of both groups were similar but looking at places 3 to 5, one can see that while men prefer large vehicles, it’s smaller cars that prevail on the ladies’ list.
As for the style of body, women chose hatchback (56%), estate (14%) and sedan (11%). Men chose the same types of bodies but in different proportions: hatchback (43%), estate (18%) and sedan (15%).
And what about the stereotype that ladies prefer red cars? AAA Auto group statistics tell us that this isn’t true. Silver, black and blue are favourite colours of women, men prefer silver, black and grey.
So it seems that the preferences of drivers are similar, regardless of gender. Perhaps a company car for a woman really should be the same as the one for a man? Let’s hold on for a moment before confirming this is true. Buying a vehicle on the secondary market is different than choosing a company car. After all, your professional needs are different from the private ones. This will also affect your vehicle preferences.
Should a company car for a woman be the same as her regular car?
To answer this question, let’s compare two studies: one conducted by TNS Pentor on women in general, and one by Alphabet Polska on women working in the fleet business. Let’s start with the vehicle’s body. TNS Pentor has determined that the preffered types of vehicle’s body among women are: hatchback (51%), estate and sedan (32%) and SUV (17%). Meanwhile, ladies working in the fleet industry identified the following types as the best company cars for women: SUV (64%), estate and sedan (20%), hatchback (16%).
How did the women explain choosing SUVs? First of all, they liked the good visibility resulting from the high position of the driver’s seat, a spacious interior, a sense of safety and ease of overcoming obstacles such as curbs. SUVs are also usually high-class cars with high-end equipment, which contributes to the perception of their owners as important employees.
What should be the characteristics of a company car for a woman and of a car for women in general? Both studies confirm that safety and reliability are the most important things for women. This answer was chosen by 65% of all women and 72% of the ladies working in the fleet business. However, significant differences are visible further down the list. For the women at large, the most important qualities are the size of the vehicle (39%), its appearance (32%), equipment (32%) and prestige and brand (29%) The ladies working in the fleet business, when asked what the defining features of a company car for women should be, answered this: it is appearance and equipment (44%), and low price and maintenance costs (40%).
Company car for a woman, or perhaps Women’s World Car of the Year?
When choosing a company car for a woman, you can look up the winners of Women’s World Car of the Year award. This contest is watched with interest by the entire automotive industry. According to the studies, ladies take part in up to 80% of the decisions to buy a car, and in 60% of cases it’s the woman who ultimately approves the transaction. So which car was the recipient of the Women’s World Car of the Year 2016 award? It was Jaguar F-Pace, which was the winner in the SUV class, too. Honda Civic was the best of family cars. The winner in the budget class was Honda Jazz, and in the luxury class it was Volvo S90. The title of Women’s World Green of the Year was awarded to Toyota Prius.
How to choose a company car for a woman? Perhaps you should just ask!
If a company wonders at all about which company car would be the best for women, it probably means that there are many female employees in that company who need a car. In such a situation, it might bea good idea to carry out an anonymous survey among them in which they’d be presented with a dozen or so models to choose from that would also be affordable for the company.